Strategic Plan


Mission Statement
We educate learners to become successful professionals and socially responsible leaders. We advance knowledge in business and economics through research grounded in the TCNJ teacher-scholar model. We engage with communities through meaningful partnerships and experiential learning.
Vision
The School of Business at TCNJ aspires to develop principled and well-prepared business professionals who lead with integrity and contribute meaningfully to business and society. We seek to be recognized for educating graduates grounded in a broad liberal arts foundation and strong business knowledge.
Values
Excellence
- We value high-quality teaching and research in a community that promotes lifelong learning and strives to make a positive societal impact.
- We prepare learners for a complex, technological, global, and multicultural business environment.
Engagement
- We serve our community by building strong relationships with business and local entities, contributing to business and economics knowledge, and providing research and professional opportunities to our learners.
Integrity
- We act in an ethical, honest manner and communicate truthfully. We accept responsibility for our actions and inactions.
Inclusiveness
- We believe the diversity of our faculty, staff, students, and alumni is an asset and are committed to listening and respecting all stakeholder voices, while continuously broadening a vibrant community.