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Marketing Minor

The minor in marketing provides students with an opportunity to explore an exciting and important area of business.  Marketing is a broad and dynamic field; the minor provides the flexibility for students to pursue their specific interests in the area of marketing.  Students can select courses exploring advertising, marketing research, sales, international marketing, and consumer behavior. This minor is well suited for students majoring in various areas, including psychology, communications, graphic design, one of the sciences, or one of the other specializations in the School of Business (e.g., finance). The minor in marketing requires completion of 5 course units (two .5 course units and four full course units).


Required Marketing Course (1/2 course unit)

  • MKT 201: Marketing Principles (.5 course unit)

200-Level Business Course (1/2 course unit)

Choose one course:

  • FIN 201: Fundamental Financial Methods (.5 course unit)
  • MGT 201: Managing in the 21st Century (.5 course unit)
  • IST 201: Information Systems Concepts (.5 course unit)

100-Level Course Option (1 course unit)

Choose one course:

  • ECO 101 Microeconomics
  • PSY 101 General Psychology
  • SOC 101 Introduction to Sociology

Marketing Course Options (3 course units)

  • Choose any three MKT courses


School of Business

Business Building, Room 114
The College of New Jersey
P.O. Box 7718
2000 Pennington Rd.
Ewing, NJ 08628