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Aniefre Eddie Inyang

Assistant Professor of Marketing

Phone: (609) 771-3027


Office: Business Building 232

Office Hours: Tuesday & Friday, 12:30-1:50
Zoom Meeting:

BBA University of Phoenix; MBA California State University; PhD University of Texas at Arlington

Research Interests

Personal selling
Sales management
Sales strategy
B2B marketing
Small business marketing.


  • Itani, Omar S. and Aniefre E. Inyang (2015), “The Effects of Empathy and Listening of Salespeople on Relationship Quality in the Retail Banking Industry: The Moderating Role of Felt Stress”, International Journal of Bank Marketing, 33 (6), 692 – 716.
  • Inyang, Aniefre E. (2015), “The Buffering Effects of Salesperson Service Behaviors on Customer Loyalty after Service Failure and Recovery”, Journal of Managerial Issues, 27 (1-4),102-119.
  • Anaza, Nwamaka, Aniefre E. Inyang and Jose Saavedra. Empathy and Affect in B2B Salesperson Performance. Journal of Business and Industrial Marketing (forthcoming)


School of Business

Business Building, Room 114
The College of New Jersey
P.O. Box 7718
2000 Pennington Rd.
Ewing, NJ 08628