The College of New Jersey

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Aniefre Eddie Inyang

Assistant Professor of Marketing

Phone: (609) 771-3027

Email: inyanga@tcnj.edu

Office: Business Building 232

Office Hours: Tuesday & Friday, 12:30-1:50, or by appointment.
Zoom Meeting:

BBA University of Phoenix; MBA California State University; PhD University of Texas at Arlington

Research Interests

Personal selling
Sales management
Sales strategy
B2B marketing
Small business marketing.


Publications

  • Itani, Omar S. and Aniefre E. Inyang (2015), “The Effects of Empathy and Listening of Salespeople on Relationship Quality in the Retail Banking Industry: The Moderating Role of Felt Stress”, International Journal of Bank Marketing, 33 (6), 692 – 716.
  • Inyang, Aniefre E. (2015), “The Buffering Effects of Salesperson Service Behaviors on Customer Loyalty after Service Failure and Recovery”, Journal of Managerial Issues, 27 (1-4),102-119.
  • Anaza, Nwamaka, Aniefre E. Inyang and Jose Saavedra. Empathy and Affect in B2B Salesperson Performance. Journal of Business and Industrial Marketing (forthcoming)
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