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Karen Becker-Olsen

Associate Professor of Marketing & Interdisciplinary Business

Phone: (609) 771-3062


Office: Business Building 132

Office Hours: Monday & Thursday, 1:00-2:00pm & 3:30-4:00pm

PhD from Lehigh University (1998) in Business and Economics with concentrations in Marketing, Economics and Statistics

Curriculum Vitae pdf



  • Consumer Behavior
  • Services Marketing
  • Marketing and Public Policy

Teaching Philosophy:

I believe learning is a collaborative process which requires active participation. Thus my classes are centered around experiential activities, academic inquiry and discourse, and research collaborations.

Expertise and Research Interests:

  • Branding
  • Consumer Behavior
  • Marketing Strategy
  • Corporate Social Responsiblity
  • NonProfit Marketing
  • Sponsorship
  • Congruency Theory

Previous Academic Positions:

  • Lehigh Univeristy, Rauch School of Business
  • New York Univeristy, Stern School of Business
  • Ramapo College
  • Cedar Crest College

Selected Industry Experience:

  • Nokia, Corporate Social Responsibility Metrics consultant
  • Time Warner Publications, TV Guide research consultant
  • Barebo Inc. Aquaculture Division, Product Manager
  • Binney & SMith, Crayola Prodcuts Division, New Product Analyst

Selected Publications:

“Fortifying or Diluting Equity via Association: the Case of Sponsorship.” Journal of Marketing (2006) (with Carolyn J. Simmons ).

“The Impact of Sponsor Fit on Brand Equity: The Case of Non-Profit Service Providers,” August, 9 (2006) (with Ronald Paul Hill) .

“The Impact of Perceived Corporate Social Responsibility on Consumer Behavior,” Journal of Business Research 59, 1 (2006) (with B. Andrew Cudmore and Ron P. Hill).

“And Now A Word From Our Sponsor: Assessing the Effectiveness of Sponsored Content Advertising,” Journal of Advertising, Summer 32, 2 (2003).

“Questioning the Name Game: An Event Study Analysis on Corporate Naming Rights Programs,” International Journal of Sponsorship and Sports Marketing, Winter, (2003).

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