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Linghui (Lynn) Tang

Professor of Economics

Phone: (609) 771-2240


Office: Business Building 308

Office Hours: Monday & Thursday 12:30-1:30pm Tuesday 5:00-6:00pm

PhD Syracuse University

Curriculum Vitae pdf


  • ECO231 Applied Business Statistics
  • FSP164 The $100 Startup
  • INB260 Multinational Firms
  • INB330 Capital Flows and Currency Crisis
  • INB498/ECO495 Senior Seminar in International Business/Economics

Research Interests:

Cross-cultural analysis of digital marketing

Global Entrepreneurship and innovations

FDI and multinational firms

Cultural dynamics and management

Economic development in Asia

Faculty Advisor to the Economics Club


Selected Publications:

Tang, L. (2017), “Mine Your Customers or Mine Your Business: The Moderating Role of Culture in Online Word-of-Mouth Reviews”, Journal of International Marketing 25(2): 88-110

Tang, L. and Fitzsimons, B. (2013), “The Converging Divergence of Labor Relations in Automobile Industry: The Case of China”, Competitiveness Review 23 (2): 175-188

Tang, L. (2012), “The Direction of Cultural Distance on FDI: Attractiveness or Incongruity?,” Cross-Cultural Management: An International Journal 19(2): 233-256

Tang, L. and Koveos, P. (2008), “A Framework to update Hofstede’s cultural value indices: economic dynamics and institutional stability,” Journal of International Business Studies 39(6): 1045-1063

Tang, L. and Koveos, P. (2008), “Embodied and disembodied R&D spillovers to developed and developing countries,” International Business Review 17(5): 546-558

Koveos, P. and Tang, L. (2007), “China and India: A tale of two entrepreneurial giants” Journal of Developmental Entrepreneurship 12(4): 377-381

Tang, L. (2006), “Communication Costs and Trade of Differentiated Goods” Review of International Economics 14(1), 54-68

External Grant Awarded:
Project Director and PI, Title VI-B (BIE) grant from the U.S. Department of Education. Project titled: “Expanding International Business Education at TCNJ to China” 2010-2013

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