The College of New Jersey

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Louis A. Tucci

Associate Professor of Marketing & Interdisciplinary Business

Phone: (609) 771-2900

Email: ltucci@tcnj.edu

Office: Business Building 210

Office Hours: Monday & Thursday 2:00-3:30pm, or by appointment.

PhD Temple University

 

Dr. TucciDr. Tucci has a PhD from Temple University with a concentration in Marketing and a minor in Statistics. He has published in the Journal of Marketing Research, Journal of Consumer Marketing, Business Journal, Journal of Services Marketing, Journal of Food Products Marketing, Management International Review, The International Journal of Retail and Distribution Management and the Journal of Retailing and Consumer Services. His areas of research interest include services marketing, food products marketing, personal selling and marketing research.

 

Courses:

  • MKT 201-Marketing Principles
  • MKT 310-Marketing Research
  • MKT 335-New Products Management

Areas of Specialization:

  • Services Marketing
  • Marketing Research
  • Food Marketing
  • Personal Selling

Research:

  • A study of the attributes associated with perceiving a food product as nutritious
  • A study of the determinants of effective price guarantees offered by retailers
  • A study of the factors influencing salesperson effectiveness in industrial firms

Honors and Awards:

  • Invited guest at the American Marketing Association Doctoral Consortium, 1986
  • Product Marketing NJ Bright Idea for Business Award, 2002

Memberships in Academic and Professional Societies:

  • American Marketing Association
  • The Direct Marketing Association

Consulting Experience:

Consulting projects conducted for Weightman Advertising Inc. and the Campbell Soup Corporation – The projects ranged from forecasting future pet populations to the construction of an econometric model of a distribution channel.

Interim Faculty Advisor for Delta Sigma Pi, the International Business Fraternity

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