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Valentine’s Day Spending Survey

Valentine’s Day Spending Survey

WalletHub recently interviewed associate professor of marketing & interdisciplinary business Dr. Karen Becker-Olsen as part of a national survey on how consumers will spend on Valentine’s Day 2019. Dr. Becker was asked the following questions:

  1. Why do you think nearly 6 in 10 people say they are more attracted to educational/financial success than physical traits?
  2. Why do you think men are 2X more likely than women to spend over $100 on a Valentine’s Day gift and 3X more likely to say a V-Day gift is worth credit card debt?

To read her answers, view the full article here.

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