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H.E.R. Wins 2023 Mayo Business Plan Competition

H.E.R. Wins 2023 Mayo Business Plan Competition

Congratulations to seniors Molly O’Brien (marketing) and Katrine Olsen (communications) on taking the first prize of $30,000 in the 2023 Mayo Business Plan Competition. The final three teams presented their business plans to the judges and a live audience in Mayo Concert Hall on Wednesday, March 29.

H.E.R. for you is a women’s health and wellness empowerment app whose mission is to educate, inspire and transform the lives of young women with chronic health conditions (CHC) through non-medical interventions and a supportive community. Unlike other apps, H.E.R. for you is designed for women, taking into account the specialized health needs and challenges of the greater than 50% of women with diagnosed chronic health conditions. Conceived and designed by two women who understand the daily impact of CHC and who know the importance of scientific information and a supportive community, H.E.R. for you provides users a customizable experience designed to empower personal health agencies and drive wellness outcomes. Health empowerment re-imagined for you.

Second place: CrystalCost

  • Hajer Ali, junior, biomedical engineering
  • Nitya Devisetti, sophomore, Biology
  • Venkata (Pooja) Singamneni, sophomore, biology

Third place Kinetic Art Display:

  • Reid Carrico, senior, mechanical engineering
  • Madison Donohue, senior, finance
  • Tyler Federoko, senior, mechanical engineering
  • Nicholas Moriello, senior, mechanical engineering


School of Business

Business Building, Room 114
The College of New Jersey
P.O. Box 7718
2000 Pennington Rd.
Ewing, NJ 08628