Jason McGrath ’04 is Senior Vice President, Head of US Corporate Reputation for Ipsos, a market research company. He is responsible for the development and implementation of the company’s strategy to grow the Ipsos Corporate Reputation business in the United States. “Our team helps clients understand their company’s reputation among various stakeholder audiences to inform the development of more effective communications, advocacy and policy initiatives.”
McGrath earned his BS in Business Administration/Marketing from TCNJ. A senior-year internship in the market research industry led to a full-time position after graduation. “TCNJ provided me with the strong foundation required to grow in my career,” McGrath said. “Throughout my career, the TCNJ School of Business has been a resource I’ve been able to turn to for questions and advice.” McGrath specifically thanked Dr. Tucci, Associate Professor of Marketing and Interdisciplinary Business, who has continued to advise him to the present day. “He’s also referred some fantastic candidates our way, and I’m always proud to hire TCNJ graduates when I can.” McGrath has continued his education by taking part in professional training opportunities and earning certificates in market research and data analysis.
McGrath resides in Parsippany, NJ with his wife and two young daughters. In his free time he enjoys travelling with his family and building and restoring things at home, including a vintage motorcycle restoration, which is currently underway.
McGrath advises students to work hard, stay flexible, seize new opportunities, be proactive, and continue pursuing their hobbies outside of their careers. “And remember,” McGrath added, “TCNJ provides a top-notch education, but can also serve as a continued resource throughout your career.”