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Joy Wendelken '02

Joy Wendelken graduated TCNJ in 2002 with a degree in marketing. With 10 years of experience in digital marketing and 6 years in digital analytics, she is currently Digital Analytics Manager, North America at Johnson & Johnson, and part of the Digital Center of Excellence. She oversees the process of implementing analytics on over 600 consumer websites; training marketers on Adobe Analytics, a digital analytics tool; and managing website A/B tests (aka split testing – comparing two versions of a web page for performance testing.)

Ms. Wendelken recently returned to TCNJ for a 3rd Thursday Alumni Panel on Digital Analytics, breaking down the definition in laymen’s terms with a quote from the international expert Avinash Kaushik:

“Digital analytics is the analysis of qualitative and quantitative data from your business and the competition to drive a continual improvement of the online experience that your customers and potential customers have which translates to your desired outcomes (both online and offline).”


School of Business

Business Building, Room 114
The College of New Jersey
P.O. Box 7718
2000 Pennington Rd.
Ewing, NJ 08628