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Chris Kuenne, Founder & Managing Director, Rosemark Capital

Chris Kuenne, Founder & Managing Director, Rosemark Capital


On April 13th Chris Kuenne, Founder & Managing Director of Rosemark Capital, spoke with TCNJ Business students about his journey. An extremely successful entrepreneur, he also teaches at Princeton University.

Chris Kuenne, Founder & Managing Director, Rosemark Capital
Chris Kuenne began his career as a Brand Manager at Johnson & Johnson, where he ran the $1B TYLENOL franchise. In 1998, he founded the digital marketing company Rosetta. Over the subsequent 12 years, he and his team grew Rosetta to reach $250M in annual revenues and 1,200 employees. Rosetta was acquired by the Publicis Groupe for $575M in 2011.

In 2014, Mr. Kuenne founded Rosemark Capital, to invest in founding teams that seek growth capital to accelerate enterprise value by driving customer engagement. He teaches High-Tech Entrepreneurship at Princeton University, and is writing a business book in collaboration with UC-Berkley professor John Danner, based on Rosemark’s in-house research on the relation between entrepreneurs’ personalities and the growth of their enterprises.

Mr. Kuenne graduated from Princeton with a B.A. in History and holds an MBA from the Harvard Business School.

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